What makes a warranty extraordinary ?

This book is born from over 20 years of implementing bold warranties in real businesses: auto shops, distributors, auto parts brands, service companies, and franchise models.

What will you find in the book?

Stop competing on price

Use warranties as a differentiation and branding tool.

100 applicable examples

Products, services, memberships, education, health, hospitality, technology, and more.

Improve your internal processes

Well-designed warranties force your team to be more efficient and reliable.

Build loyalty and surprise clients

Turn complaints into marketing stories and organic referrals.

Who is this book for?

• Business owners
• Sales directors and managers
• Sales team leaders
• Coaches and consultants
• Franchisors
• Entrepreneurs

If you run a business, are a consultant, franchisor, shop owner, clinic, restaurant, agency, e-commerce, or sell professional services, this book will help you create your own "temporary monopoly" in your market.

Who is Edmundo Treviño

Edmundo Treviño is an entrepreneur, author, and mentor. He has founded and led multiple companies in the United States and Mexico in sectors such as automotive service, distribution, international trade, and consulting for Latin investors.

Over more than two decades, he has used extraordinary warranties to differentiate his companies, improve internal processes, boost team morale, and generate sustained growth in highly competitive markets.