Edmundo Treviño

Edmundo Treviño is the author of Garantías Extraordinarias, a strategy guide with 100 disruptive guarantees that any company can adapt to differentiate itself, retain customers and stop competing on price.

After years advising B2B and B2C companies across Latin America, he developed a methodology that turns warranties — usually treated as fine print — into the single most powerful tool to win trust, premium pricing and word of mouth.

What he does

• Author: Garantías Extraordinarias — 100 disruptive guarantees for business.
• Consultant: Strategy and growth advisor for B2B and B2C companies across Latin America.
• Speaker: Speaker at business conferences on differentiation, customer trust and pricing power.
• Educator: Workshops and mentorships for founders who want to break the price-war pattern.